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Production History

Magpie Model Horses - Dream Pony Models

As Dream Ponies, the models were were issued in kits with a range of solid-coloured plastic bodies and solid-coloured manes and tails. They were left unpainted (including the eyes!) so the new owner could add markings to create their 'dream pony'. Customers could also specify custom markings to be painted by the workshop if they desired. The hair on Dream Ponies models, even the donkeys, was left extremely long so the new owner could style it. Dogs, cats, riders, standing figures, tack, and even carts and caravans were available in addition to the Dream Ponies. A small selection of furry flocked models were also offered at one point.

Magpie Model Horses - Magpie Models Regular Runs

When the company became Magpie, these plain Dream Ponies models were dubbed 'Regular Runs' and a variety of simple leg and facial markings were added. While Dream Ponies offered certain colours depending on the mold, Magpie models had a standard range of colours for the whole line: Bay, Black, Chestnut, Dun, Light & Dark Grey, and Palomino. Interested customers could also request specific markings, within reason.

Magpie Model Horses - Magpie Models Persies

Besides the change in name, the major innovation in 1990 was to introduce the Dream Pony Personality Collections (dubbed Persies by the hobby) which featured more detailed colours, complex patterns, and mixed-coloured manes and tails. Their markings were more uniform than those of the Regular Run models. Each Personality Collection would be announced in the Summer Magpie newsletter where subscribers would get the first chance to order before the collection was made available to a general public through the fall catalogue. Personality collections would then be discontinued the following September.

Magpie Model Horses - Apache and Foal Set

Regular run models were available on demand for years, with little change besides the typical colour variations caused by different plastic batches or a change in painters. Personality Collections between 1990 and 1998 were numbered (Collection One, Two, etc.) and limited to one year of production, while later collections and specials were unnumbered and available for several years.

Magpie Model Horses - Magpie Models Accessories

Like Dream Pony, Magpie offered a full line of tack, accessories, riders, and barns. Barns were produced by an outside company, K.B. Models and advertised by flyer in the Magpie catalogues. In 1992 K.B. Models severed their association with Magpie and Magpie began offering their own, though more limited, range of buildings.

Magpie Model Horses - Magpie Models Accessories

Magpie Model Horses continues to offer a range of models and accessories. The Personality Collections are back! Starting with Collection Ten, each model is now numbered and issued with a certificate of registration. The Design-A-Magpie kits, which replace the Regular Run line, are reminiscent of kits from the early Dream Pony days. A dedicated Magpie forum, social media accounts, and a blog fill the role of the old newsletters.